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Press Release Compilation
January 11, 2016
Crusher Family: Immersive Audio for Transforming Your Media into Reality
Skullcandy is excited to introduce the expansion of the Crusher line to include two new styles: Crusher VRA, Skullcandy’s most premium product to date that delivers a pinnacle virtual reality audio experience, and Crusher Wireless, an improved Crusher experience with Bluetooth® functionality. Crusher VRA utilizes proprietary Immersion35 Tech to engage directional bass at 35hz, delivering unprecedented immersion through audio.
“Inspired by the hundreds of thousands of consumers who use the Crusher product for multimedia, we developed Crusher VRA to exceed expectations for what portable audio can feel like. The shift in the way we consume media to anytime-anywhere streaming has created a need for meaningful audio experiences that can enhance visual and audio elements of our media,” said Sam Paschel, Skullcandy Chief Commercial Officer. “It’s the pinnacle representation of the Crusher experience, and demonstrates how our expertise in audio, manufacturing, and design can not only enable you to hear great audio, but also feel it for a remarkably rich experience.”
Both new wireless Crusher products come loaded with a suite of features for a premium, immersive experience: the brand’s renowned haptic bass response with adjustable bass controls, noise isolating fit, elevated audio quality, built-in microphone, track controls, a minimum 10-hour battery life enabled by an auto on/off smart circuit, and an upgrade in aesthetics, including memory foam cushions and
travel-friendly collapsible design. Crusher VRA will be available for $299.99 and Crusher Wireless will be available for $149.99 this holiday.
Grind and Ink’d Wireless: Style, Comfort and Function for All-Day Wearability
Skullcandy’s new quiver of wireless headphones and earbuds has added Bluetooth functionality to some of the brand’s best-selling, most comfortable and heralded products.
The critically renowned Grind headphone will be updated with Bluetooth functionality, taking Grind’s over-delivery on sound quality to a wireless model. Grind™ Wireless features sleek design that includes plush on-ear pillows and a lightweight durable metal headband, as well as 12-hour battery life for all day wearability. The left ear cup cleverly integrates microphone, call, track, and volume controls. Grind Wireless will be available in April for $89.99.
Ink’d® Wireless, a Bluetooth upgrade to Ink’d, one of the best-selling earbuds in the world, will feature a comfortable low-profile flex collar and competitive 7-hour battery life. Ink’d Wireless will be available this summer for $49.99.
Barricade Portable Speakers: Loud and Rugged for Adventure Anywhere
In what the brand anticipates being another major year of growth and development for wireless speakers, Skullcandy is introducing a family of new products that lead the category in audio quality, loudness and durability. The collection features three sizes: Barricade Mini, Barricade, and Barricade XL, all packed with a powerful volume-to-size ratio but not at the expense of Supreme Sound quality acoustics.
Barricade Mini is a leader in its price band with 6-hour battery life and water and impact resistant construction and. Barricade Mini will be available for $29.99.
Barricade builds on this baseline with an IPX 7 waterproof rating, floatable design, 8-hour battery life, external device charger, built-in microphone, multi-speaker connectivity, and AUX in/out functionality. Barricade will be available for $59.99.
The loudest and most durable speaker in the collection, Barricade XL includes all the features of the Barricade plus extends battery life to 10 hours, enables multi-speaker pairing and comes with twice the power for a feature-rich offering at $99.99.
Method Wireless: Stability and Durability for Any Workout
Skullcandy designed their sport performance line to meet the demands of high intensity interval
training – a common training methodology shared across the brand’s diverse roster of athletes. The result is products that enhance even the most intense training sessions through category leading durability, stability and audio quality.
Skullcandy is building on this position with the launch of a wireless version of the Method®, it’s best-selling sport earbud. The New Method® Wireless comes with an 8-hour battery life, FlexSport collar for stability, DualLock™ tech, Pureclean® technology, built-in microphone and call, track and volume controls. Method Wireless, which will also be available in a women’s model, will be launch this fall for $59.99 in select retailers.