September 2, 2014

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Averting Disaster

StorageCraft Technology Corporation

By Tom Haraldsen

September 2, 2014

Anyone who has owned or operated a computer has probably lost something—a file, a document they’re working on, or perhaps a folder of photos or information. It’s frustrating and personally devastating, but probably not as disastrous as when it happens to a business—and it does happen.

Nearly 99 percent of respondents to a national business survey said they had experienced some type of hardware or system failure. Only 44 percent of those respondents said they’d successfully recovered all of their data, and 53 percent reported they’d never fully recouped the financial losses incurred by that disaster. The survival rate for a business without a disaster and recovery plan for their operating systems is less than 10 percent.

StorageCraft Technology Corporation, headquartered in Draper, offers a solution. It has become one of the nation’s largest providers of backup and disaster recovery for data and computer systems. Prior to the company’s creation in 2003, “backup was pretty archaic,” says co-founder Curt James, vice president of marketing and business development. “There was a serious gap in the industry, a lacking of disaster recovery that would allow a company to get back online as quickly as possible.”

A disaster can be caused by a number of instances—hardware failure, operator error, system updates, viruses, or catastrophic events like tornadoes, earthquakes or fires.

“In today’s 24/7 business environment, any downtime is just too costly for a business,” James says. “Chances of a business going under when they lose a server are high. That lost business opportunity can be devastating, especially to e-commerce-based businesses.”

StorageCraft works primarily with small- and medium-sized businesses, generally through a reseller. Those resellers are like a service shop working with their customer bases. Timeliness and accuracy of that recovery service are key for a customer who has suffered a system failure.

“When it comes to recovery, you have to recover right to a certain point and time, that moment when the system goes down,” James says. “It’s much more than just folder backup. The difficult part is getting the entire system back online.”

That’s accomplished by StorageCraft’s photo of a sector map, which literally collects every and all elements involved in the computer environment in a compressed and encrypted state. That means when a client reboots their system, “it looks exactly as it did prior to the failure,” James says. “If you have a catastrophic event, we focus on the disaster recovery, and you can be up and running in a matter of minutes.”

The company will soon be expanding into new headquarters in Draper. Initially, StorageCraft will occupy 75,000 square feet of the complex, with the ability to add another 50,000 square feet in the future. The company will also expand its workforce to 425 people once the new facility opens in March.

Growth has been international. StorageCraft opened an office in Cork, Ireland, in October 2013 to support its master distributors in Europe and the Asia Pacific region.

“Everyone has to address backup and disaster recovery,” James says. “Businesses need to minimize downtime, and having a plan in place for backup and recovery is critical.”

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