January 11, 2016

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Article

CES Roundup 2016

Press Release Compilation

January 11, 2016

Several Utah businesses launched new products at the Consumer Electronics Show in Las Vegas, held Jan. 6-9. Here are a few of the companies and their new offerings.

iFit

At CES 2016, health and fitness leader iFit announces iFit Coach, the first-of-its-kind comprehensive solution to drowning in tracker band data. The philosophy of the new service says, “It’s not what you’ve done, but what you do next.”

iFit Coach is a radical new way to connect hardware and software, data and results, consumers and experts. The service gives members expert recommendations for the four pillars of health: exercise, activity, nutrition and sleep. The daily plan is personalized and dynamic, updating automatically based on ongoing data flow from a network of iFit-connected devices including wearables, fitness equipment at home and club, mattresses, weight scales, running shoes and more.

Throughout the day, the iFit Coach receives data from the devices and adjusts its recommendations in real time, depending on what a consumer eats and how they move -- or not. For example, if your stated fitness goal is to lose weight, and you eat a donut at a work meeting, iFit will provide a quick after-work workout to cancel the effect of those calories or adjust your nutrition recommendations for dinner.

“Many people use fitness wearables for just a few months, but then abandon them because all they get is data, data, data,” said Mark Watterson, director of iFit. “Our iFit Coach solution offers a simple, single login to fix that problem. It’s the only app that tracks then tells you what to do to meet your fitness goals. iFit believes to get fit it’s not just about what you’ve done…it’s what you do next.”

How It Works:

The iFit Coach™ mobile app is the foundation of your $9 a month iFit subscription — a steal compared to the costs of hiring a coaching team of personal trainer, registered dietician, sleep counselor and running coach. The app tracks your progress against daily fitness and health goals in real time.

iFit-connected devices upload data to the iFit Coach app with BLE:

  • iFit Exercise:
    • iFit-connected fitness equipment has iFit technology integrated in the tablet consoles of leading home fitness brands such as NordicTrack and ProForm and the club brand FreeMotion Fitness.
    • iFit Coach app to record runs and rides outdoors
    • Altra IQ powered by iFit – a smart shoe with a flexible sensor imbedded in the midsole that acts as a real-time stride coach
    • iFit chest strap heart rate monitor, compatible with all iFit trackers
  • iFit Activity
  • iFit fitness wearables provide heart rate, distance, steps, calories burned and more
  • iFit’s new connected mattress or iFit sleep sensors that can slip beneath a consumer’s existing top mattress measure heart rate, respiratory rate, duration of sleep and restlessness
  • Calories ingested are easily entered into your iFit tracker, the mobile app, or through the iFit website.
  • iFit Sleep
  • iFit Nutrition

The iFit Coach daily game plan:

With accurate data and feedback on the four fitness-crucial categories, iFit Coach™ wakes you up with a game plan for the day personalized for each iFit member: cardio and strength workouts, activity and movement goals, calorie intake goals, meal plans, recipes and grocery lists, and the optimal bedtime.

Each morning’s recommendations are based on the iFit member’s fitness objectives and past history on iFit, and are subject to real-time adjustments throughout the day.

The service is dynamic, and automatically adjusts elements such as portion sizes, based on activity throughout the day or yesterday’s missed workout.

The iFit Coach™ mobile app will be available in February on the App Store and Google Play for iOS and Android devices.

 

OGIO

OGIO, a leading lifestyle bag designer, offers a modern day solution for on-the-go urbanites and Millennials with their newest Chelsea and Gran Premio collections. Made to carry your everyday essentials, the collections are not only stylish, but provide efficient mobility to fit your busy lifestyle. OGIO’s Chelsea and Gran Premio collections fuse function and fashion, allowing you to express your individuality and practicality. Both designs can be seen at this year’s Consumer Electronics Show in Las Vegas, NV. OGIO will be exhibiting at Booth 5931 in North Hall at the Las Vegas Convention Center.

The Chelsea Collection, carrying four different styles in two designs, brings style and elegance to an everyday necessity.  With smart compartments for everyday items, OGIO eliminates the constant fumbling and scramblingof trying to find essentials in your bag. Crafted with users’ ease-of-use and efficiency in mind, the Chelsea Collection carries convenient padded sleeves for laptops and tablets, and zippered compartments for all other important items such as cell phones, glasses, wallets and notepads. Its lightweight and minimalistic style is perfect when you’re on-the-go, and meant to meet the demands of the modern, active woman.

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